Layana Weddings - An investigation into the feasibility of setting up a Multi-cultural wedding planning service in Cardiff, South Wales
University of Wales
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The aim of the project is to examine the current wedding planning industry as well as considering the feasibility of starting a specialist multicultural wedding planning company in Cardiff region. The focus of the project is to prove the ability to maintain a successful wedding planning company. The project will include academic literature on the wedding planning industry and fifferent cultures and traditions along with internet websites which will shape the literature review. Secondary research will be found in Mintel reports that will back up the business idea. Primary research will be conducted through a bridal shop in the city centre, Cardiff; details will be in the Business Plan. The business plan provides details on the services that Layana Weddings offer along with marketing channels, financial forecasts, and market research and management personnel. SWOT and PESTEL analysis are also used within the business plan to provide an insight on the internal and external environment within the business. The business plan also addresses future developments that the business can look to research in later years when growth has occurred. Subsequently, an analysis and discussion section of the report will seek to critically evaluate the decisions, actions and process involved when creating the business plan and business idea. Finally, the project will be concluded by addressing whether or not the objectives of the project have been met.
BA Enterprise Project
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