An evaluation into the feasibility of setting up a comedy club called Hecklers in Cardiff.
Clement, Francesca Nicole
University of Wales
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The initial aim of this project was to evaluate the feasibility of setting up events Management Company focused on bringing comedy nights in Cardiff City centre. However after initial primary and secondary market research being carried out, it was found that this business idea was not feasible, therefore the author decided to take the business in a different direction, the project now aims to evaluate the feasibility of setting up a comedy club in Cardiff, specialising in comedy and live music nights. The author conducted primary research to assess the amount of demand for the proposed business. The market research included both questionnaires and focus groups. The author also carried out secondary research which including academic literature, websites and multiple reports from Mintel to assess the industries surrounding the business venture. The author conducted a small competitor analysis to asses the competition that will be faced. From the research gathered the author was able to create a business plan to further explain the idea. The business plan includes information on the marketing research and strategies, the products and services offered, of which will include the legal requirements that need to be adhered to and the financial forecasting. The author has also conducted SWOT and PESTLE analysis to asses the internal and external business environment, to further assist in the proposed feasibility. The author then discussed the project on the whole, concluding the project by discussing whether the initial objectives had been met and making final recommendations.
BA Enterprise Project
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