Feasibility of setting up a new wedding and civil ceremony planning company in South Wales.
University of Wales
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The aim of the project was to investigate and study the wedding industry together to asses the feasibility of opening a wedding planning company in the South Wales. The focus of the project was on the ability to start and sustain a successful event management company specialising in decade year celebrations of birthday, anniversary and themed events. The project that follows will firstly evaluate appropriate academic literature that surrounds the wedding industry together with a number of internet sites which will form a basis of the literature review. Secondly the project will look at the executive summary will summarise the Hand In Hand business venture. To follow this is the third and the most thoroughly detailed area of the project, the business plan. This provides information on all Hand In Hand Wedding packages offered to clients together with marketing campaigns, proposed financial forecasts, market research and details of the management personnel. To provide an insight to the internal and external environment surrounding the business both a SWOT and PESTLE analysis have been carried out as part of the business plan. The business plan also concentrates on future developments Hand In Hand Weddings can evaluate for later periods in the business lifecycle. The forth section of the project looks at the analysis and discussion of the business venture and it will seek to critically evaluate the decisions, actions and process involved when creating the business plan and business concept. It will also address whether it is currently feasible to commence the business idea. The project will be concluded by an overall conclusion of the project, justifying of the original aims and objectives of the project have been met.
BA Enterprise Project
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