BRITNEY SPEARS AS A BRAND; A CRITICAL ANALYSIS OF MEDIA MANIPULATION AND CELEBRITY
University of Wales Institute Cardiff
MetadataShow full item record
This research looked at the media’s manipulation and representation of celebrity. It focused specifically on Britney Spears, considering both her personal and professional life. It focused on the globalisation of Spears and her position as a brand. Key events from the beginning of her career up to and including her latest album, Femme Fatale (2011) have been identified and are presented chronologically. An electronic database was used to find a range of broadsheet and tabloid newspapers, from both the USA and UK, to critically analyse the media response to these events, using an inductive interpretive approach. A clear idea of the effect of mass media emerged, along with an exploration of the globalisation of Spears as a brand and how this helped enhance her professionally, yet also showing how Spears struggled to cope with the constant media intrusion into her personal life. This analysis results in a richer understanding of the relationship constructed between the media and celebrity figures, and in particular the distinction and blurring of professional and personal roles that results.
Showing items related by title, author, subject and abstract.
A Critical Evaluation of the Impact of Social Media on the Wedding Aspirations of Young Females Aged 18-35 Poulakis, Eleni (Cardiff Metropolitan University, 2015)A research project was undertaken in order to investigate the extent to which social media has an influence on young females wedding aspirations. Social media is playing an increasing role in the millennial generation's ...
Bin Hj Abd Hamid, Hj Muhd Abdul Hafiiz (Cardiff Metropolitan University, 2011)Mintel (2009) reported as Social Media users gain confidence in utilising Social Media Sites, they will incorporate these new media forms more into their everyday lives.Jobber (2007) stated that the power of new technologies ...
TO IDENTIFY THE RANGE OF MEDIA COVERAGE OF CELEBRITY WEDDINGS THAT INFLUENCES THE EXPECTATIONS OF INDIVIDUALS AGED 18-34 IN THE UNITED KINGDOM WEDDING INDUSTRY Ackerman, Lucy (Cardiff Metropolitan University, 2015)The primary focus for this dissertation was to identify the range of media coverage of celebrity weddings that influences the expectations of individuals aged 18-34 in the United Kingdom wedding industry. Establishing ...