Using Local Food and Drink to Differentiate Tourism Destinations Through a Sense of Place: A Story from Wales – Dining at Monmouthshire’s Great Table
MetadataShow full item record
The importance of using local food and drink to develop a “Sense of Place,” create a unique visitor experience and differentiate tourism destinations while providing economic benefits to the local community cannot be underestimated. This paper will present research commissioned by Adventa, Monmouthshire's LEADER + programme, which was designed to develop a Sense of Monmouthshire training module aimed at tourism businesses in Monmouthshire. While the training module specifically focuses on Monmouthshire there are generic lessons about the use of local food and drink. A “Sense of Place” can be used to exploit the unique attributes of a destination, but it needs to be selectively customised by individual businesses to exploit the distinctive social and cultural characteristics of a destination and provide a unique visitation experience. Through an integrated and holistic approach to tourism development the Sense of Monmouthshire training module should help to extend the tourism season, enhance quality, develop community pride and preserve Monmouthshire's identity.
Journal of Culinary Science & Technology
Haven-Tang, C. and Jones, E. (2005) 'Using local food and drink to differentiate tourism destinations through a sense of place: A story from Wales-dining at Monmouthshire's great table', Journal of Culinary Science & Technology, 4(4), pp.69-86.
Showing items related by title, author, subject and abstract.
Haven-Tang, Claire; Jones, Eleri (ElsevierCardiff School of Management, 2012)Using a case study approach, this paper analyses the leadership role of Adventa, Monmouthshire's LEADER+ programme, in promoting followership amongst rural tourism small-scale businesses in Monmouthshire. Adventa is ...
How has Monmouthshire, being a rural area successfully developed a competitive destination and how can it lead as an example to destinations of a similar scope? Phillips, Courtney Paige (Cardiff Metropolitan University, 2018)The purpose of this study was to analyse how rural destinations can create a competitive destination, despite their lack of stand-out appeal. With the use of Monmouthshire as a case study. With the county having developed ...
Partnership working in enhancing the destination brand of rural areas: A case study of Made in Monmouthshire, Wales, UK Haven-Tang, Claire; Sedgley, Diane (Elsevier, 2014-01-13)This paper outlines the challenges of destination development and branding in rural tourism destina- tions, for example a lack of coherent destination propositions, lack of iconic structures, lack of differentiation in ...