Are We What We Eat?: The Exploratory Study on the Influences and Differences of Female Bruneian
Ibrahim, Qurratu A’yun binti Haji Awang
Cardiff Metropolitan University
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This study aims to explore as to what extent family, friends and/or the media influence Bruneian females’ different eating habits while studying in Cardiff, and when they are in Brunei. A qualitative semi-structured questionnaire was taken by 25 undergraduate Bruneian females aged between 18 to 25 years and are currently studying in Cardiff. The questions were designed to get in-depth knowledge of the influences and the changes in eating habits while living in Cardiff and when back in Brunei. The results showed that there are undesirable transformations in participants’ eating habits while living in Cardiff due to sociocultural factors, environmental factors and individual choices. Participants were vulnerable to disordered eating habits such as skipping meals, late-night eating, bingeing and consuming unhealthy diet while living in Cardiff. Although the three sociocultural factors (family, friends and the media) were found to be influential, in fact the individual choices and the environmental factors were found to be the strongest motivators for participants’ unhealthy eating habits in Cardiff as well as in Brunei. These findings emphasise the complications that participants face in maintaining their traditional and healthy eating habits while living in Cardiff. Preventative and educational interventions concerning healthy eating aimed at international undergraduates prior to studying in a foreign country may be beneficial.
BSc (Hons) Health and Social Care
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