An assessment of the feasibility of setting up an event management company based in Swindon.
Baker Pitman, Francesca
Cardiff Metropolitan University
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The main aim of this project was to assess the feasibility of setting up an event management company based in Swindon. To achieve this aim the following objectives have been completed. 1. Conduct a comprehensive literature review relating to the events industry 2. Compile the business plan to test the feasibility of the proposed venture 3. Conduct market research – to look at pricing, competitors and customers 4. Examine the legal requirements for a business start-up 5. Identify the financial resources required – own capital, grants and loans 6. Evaluate the business planning process to test the feasibility of the business idea 7. Analyse the results and suggest recommendations for taking the business forward The project has been identified as being feasible. In addition completing the recommendations that are outlined in chapter 6 would further enhance the feasibility of this project.
BA Enterprise Project
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