An Evaluation of feasibility of setting up an enterprise that creates edible complimentary giftware specifically for Corporate events located in Cardiff, South Wales.
Cardiff Metropolitan University
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The aim of the project was to evaluate the feasibility of setting up an enterprise that creates complimentary giftware for supply to corporate events located in Cardiff. The project analyses the current literature that is available surrounding the corporate sector, together with other literature relevant to the business idea. Secondly, the project gives an executive summary of the business venture of With Compliments. Thirdly, this is followed by the detailed part of the project, the business plan. This has given all details about With Compliments, from what products are being offered together with the marketing campaigns that would be put in place. It highlights detailed financial forecasts and market research, along with details on the legal obligations that need to be considered. The project also addresses the external factors that could affect the business through a detailed SWOT and PESTLE analysis. The fourth section looks at the analysis and discussion of the business venture and gives a critical evaluation of the decisions, actions and process that was involved when creating the business plan and the business concept. The final part of the project will look at whether the business idea is feasible and is able to commence. The project is then concluded by an overall conclusion of the project, evaluating the aims and objectives set at the start of the project and showing how they were met.
BA Enterprise Project
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