An assessment of the feasibility of setting up an events design company based in Cardiff, South Wales
Cardiff Metropolitan University
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This project’s aim is to assess the feasibility of starting up an events design business that would be utilised by events planners in aiding them to create an overall image for their event, ranging from branding to the experience itself. The organisation shall be small to start, with experienced professionals working closely with students on events, tourism, and arts based courses, developing their skills and providing them with valuable experience for the future. By offering long-term placements to students, the organisation will be able to offer a competitive rate to the client, as well as the opportunity to have new designs at their event. The author has assessed this possibility by firstly drawing up two sets of aims and objectives for both the business plan and the project as a whole. Research has been conducted by the author to give credence and support the project, both desk based findings into readily available research, and through a combination of questionnaires into student internships, and industry interviews into what services potential clients would require. Through a business plan incorporating SWOT and PESTLE studies, determining timeframes, sales volumes, human resources requirements and financial calculations, the author has gathered enough information to analyse the proposed business plan and make suggestions for potential alterations and future developments.
BA Enterprise Project
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