"Wedding Wishes"-An Evaluation of the Feasibility of Setting up a Wedding Planning Business in the South Wales Area.
Cardiff Metropolitan University
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The aim of this enterprise project was to evaluate the feasibility of setting up a wedding planning business in South Wales. The main purpose of the business is to provide couples with a wedding planning service to aid them in the process of getting married by providing a professional, efficient and friendly service to allow couples to relax and enjoy their big day stress-free. There were two main approaches to the project. Market research was undertaken in the form of a literature review; relevant information was extracted from various sources and the author made conclusions and applied them to the business. Primary research was also conducted via an online questionnaire with 100 participants where the author posed questions to people who were either getting married or had gotten married recently, questions were based on three areas; the participant, the wedding and wedding planners. The second approach to assessing the feasibility was to compose a business plan for "Wedding Wishes". This business plan showed the owner’s vision for the business and how it will operate throughout the first three years. The business plan details the services the business will provide, how it will be marketed, an analysis of competitors, the legal constraints and the finances that will be involved, amongst other things. The author will then provide a detailed analysis and discussion about the planning process and the results that were found. Based on the project a conclusion will then be made about the feasibility of setting up the business.
BA Enterprise Project