Sweet Peas Crafty Café- An evaluation of the potential to open a child friendly craft café in Worthing.
Cardiff Metropolitan University
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The main aim of this project was: To establish the feasibility of setting up a café in Worthing town Centre that is child friendly, sells handmade craft products and hold craft classes. This was achieved by completing the following objectives: 1. To write a literature review to analyses all the current literature. 2. To conduct primary research within Worthing to find out more about the wants, needs and demands of the target market. 3. To do a complete competitor analysis to show who and what the café will have to compete with and how to make the café stand out from the others. 4. To write a business plan including a financial statement to analyze each aspect of the business in depth to ensure its feasibility. 5. To carry out a conclusive discussion and analysis, conclusion and recommendations, critically analyzing all the processes within the project. It has been proven that this is a viable business, with potential for great success.
BA Enterprise Project