ReFresh – a project investigating the feasibility of a healthy eating catering company located in the Cardiff area.
Cardiff Metropolitan University
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The author has decided to undertake this enterprise project in the field of outsourced catering at events in Cardiff which offer a healthy alternative to regular burger vans etc., proposing a business named ReFresh. The initial business concept is to be an independent catering company providing healthier alternatives to the traditional fast food offered by other catering companies focusing on catering for events, such as music and sporting events The plan for the business is to begin as a catering business attending events within the Cardiff and South Wales area over the course of the first trading year and looking to expand into the corporate catering business from year 2, with the aim to increase the amount of corporate contracts in the following trading years while maintaining and increasing attendance at outdoor events. The literature review covers the areas of the catering and food industries, South Wales, entrepreneurship and business start-up, and provides comprehensive information on these subjects and forms the basis of support for the business idea. The primary research following this consisted of 78 questionnaires and 3 interviews. The results showed a high level of support for the enterprise, with over 90% of people saying that they are interested in a business offering such food. The financial forecasts show that the business is set to achieve increasing sales figures and will be making a profit from year 1. The amount of profit is set to fluctuate due to the owner making larger drawings from the business in year 2 than in year 1 as the business becomes more stable. The aim is for the profit to keep rising from year 3 as the business takes on more events and catering contracts.
BA Enterprise Project
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