The feasibility of setting up a new wedding consultancy business in Somerset
Cardiff Metropolitan University
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The intention of this enterprise project is to assess whether it is feasible to open a new wedding consultancy business in Somerset. In order for this to be achieved, the project has covered a variety of areas to ensure that there is a demand for the business. These areas include; a literature review of relevant academic sources, composing a SWOT and PESTLE analysis, a business plan, market research, legal implications and financial forecasts for the business. The project will look at secondary research and contain a range of academic literature which will be explored in order to give the project a rounded approach, looking at different points of view and relevant statistics. Primary research has been conducted in the process of writing this project, to ensure that there is a demand for the business. 100 questionnaires and 2 interviews were carried out which showed a positive result for the company. 59% of participants stated that they would consider hiring a wedding planner, with the majority of people showing that they had a £15,000-£20,000 budget to spend on their big day. The research obtained help the business develop a marketing strategy, helping the business to have a competitive advantage over existing companies. The author was able to conduct a business plan using relevant information which has been gained from undertaking an Events Management degree. Relevant work experiences have made the author want to develop a business, involved in events. The author feels that the projects aim is achieved, and the business idea is feasible.
BA Enterprise Project
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