Evaluating the feasibility of setting up 'WeddingVenuebidCardiff.co.uk' an online wedding bidding service specifically focussing on venues within Cardiff and close surrounding
Cardiff Metropolitan University
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This project was created to find out the feasibility of setting up 'WeddingVenuebidCardiff.co.uk' an online wedding bidding service specifically focussing on venues within Cardiff and close surrounding areas. This project looks at all aspects that may contribute to this business becoming feasible such as: sufficient market research, competitor analysis, financial forecasts, limitations and future recommendations. The author wishes to continue to work within the events industry specifically focussing on weddings. The reasoning behind this business is because the author saw a major gap in the market and thought this business will flourish. Cardiff was the chosen city due to the author living close to the Cardiff and having a great knowledge of the area, making it easier for the business to offer high quality venues. The author wanted to provide Cardiff with great venues at a great price, offering them the chance to bid against others for their special day. Through the competitor analysis the author confirmed her prediction that there are no other related businesses in or around the Cardiff area offering the same concept as the proposed business, making the business have an overall competitor advantage. Secondary research indicated that Cardiff is an up and coming city, hosting a number of weddings a year for all different religions. This then shows the author that there will always be a market for this business. Due to this gap in the market the author believes that WeddingVenueBidCardiff.co.uk will be a success and could potentially change the way in which weddings are organised forever.
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