The Coffee Bar - An Evaluation of the Potential for a Licensed Coffee Shop Business, in Sketty, Swansea
Cardiff Metropolitan University
MetadataShow full item record
The purpose for conducting the research for the project was to evaluate the feasibility of the potential for a licensed coffee shop business in the Sketty area of Swansea. Sketty is a busy area on the outskirts of Swansea city centre with large residential and commercial properties. The area is also popular with the student population being in close proximity of Swansea’s universities campuses. Coffee shops nowadays, are often seen as either traditional old café styled operations or play a part in a large branded operation. However, the author aims to establish a contemporary styled coffee bar which will offer quality coffee products as well as a small range of alcoholic beverages and host live entertainment at the weekend which may appeal to some of the younger target market nearby. The author conducted a literature review in order to research the industry by accessing online reports into the industry. On completion of the literature review further research was undertaken in the forms of questionnaires with potential customers and conducting an interview with a business owner in the trade. The author also undertook an observation of the chosen business premises and its current competition. The author decided there was a place in the market for a new coffee bar styled operation in Sketty on completion of his research and decided to continue in the business start-up and planning process. Through the use of both online research and academic theory/textbooks the author gained a good understanding of the current business environment and the hospitality industry as well as furthering his entrepreneurial knowledge.
BA Enterprise Project
Showing items related by title, author, subject and abstract.
The Evaluation of the Feasibility of Assembling a Late Night Jazz Coffee Shop that Specialises in American Breakfast style Muffins in Camden, named the Muffin and Bean. Yahuda, Aisha S. (Cardiff Metropolitan University, 2014)Modern society in developing forward at an extraordinary rate, so have individuals’ lives, fashion trends and their demands in many industries. The fast-paced life style and development in globalisation has opened up many ...
An Evaluation of the Feasibility of setting up a Broadway themed Coffee Café in the Swansea City Centre Evans, Anna-Lauren (University of Wales Institute Cardiff, 2011)The aim of the project was to create a modern Broadway themed coffee café in the Swansea City Centre that provides a good social environment and atmosphere for customers. The idea arose through the author having an interest ...
Coffee Houses: An in-depth investigation into who the modern coffee house customer is, why coffee is their drink of choice and what motivates their consumption behaviour. Davies, Mari Gwyndaf Griffiths (Cardiff Metropolitan University, 2011)Purpose - The purpose of this dissertation is to investigate coffee drinking patters; and who are the main coffee shop customers in the 21st century. A further aim of this research project is to investigate what motivates ...