What is the availability of fruit and vegetables in Sheerness East and West
Cardiff Metropolitan University
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Fruit and vegetable consumption in the UK is lower than the government's recommendations of five portions per day. This project investigated the prices and availability of fruit and vegetables in Sheerness East and West, Kent. A food mapping exercise based on 20 different fruit and vegetables was conducted by the researcher in 11 stores across the two regions. It was found that availability of both fresh and long life fruit and vegetable products was high in the large stores, whereas the availability of fresh products was poor in the small stores. Long life products availability in small stores rivalled that of the large stores. Almost all fruit and vegetable products were cheaper in the larger stores. It is recommended that health promotion activities should be developed around long life products as a method to improve fruit and vegetable consumption due to their high availability.
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