Football Fandom: A Process for Identity and Inclusion
Cardiff Metropolitan University
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The issue of fandom is in a constant state of evolution (Brown, 1998). Over the last forty years, academics such as Williams, Giulianotti and Brown have tussled with the complexity of football fandom which has most certainly transformed in line with wider social changes (Dixon, 2011). This research regarding the nature of football fans, and their identities, is best suited to an interpretive study involving a qualitative approach (Gomm, 2004). By using such an approach, it will invoke in depth opinions from the participants of the study rather than the uniform statistical analytical methods which in contrast the participants will provide elaborated and more detailed answers, which will produce better or more relevant data for analysis (Seale, 2004) Stone (2007) has identified that what is missing is a protracted study, concerning the conventional behaviours and attitudes as well as the more subtle expressions of football fandom. Thus, by exploring the nature of fandom in one’s everyday life, we can begin to view this culture and how it is merely experienced and expressed by the ordinary fan.