|dc.description.abstract||There is a belief that successful sportsmen and women can act as powerful
motivational role models for young people (Armour and Duncombe, 2012). In line
with this theory there is much research to suggest the importance of sport when
tackling physical inactivity and health-related issues such as obesity, diabetes,
and heart disease (Foster, 2000; Pate et al., 1995; Tremblay & Williams, 2000;
World Health Assembly, 2002). With this extensive research in mind, it is
reasonable to explore the importance and impact of role models within a
community setting. Furthermore, there is reason to suggest that a role model can
take both the form of an elite sportsperson or otherwise (Bandura, 1965;
MacCallum and Beltman, 2002; Payne et al. 2003 and more) as long as they have
the ability to influence an audience (Lines, 2010). This study looks at the
importance of role models within community sport development and begins to
understand the difference between an elite sports role model or otherwise.
As a desk-based study this research looks at existing literature surrounding
this field of study to find that there is sufficient evidence to suggest that role
models within the community are key to motivate and influence an audience
(Biskup and Pfister, 1999; Martin and Bush, 2000 and Brown et al. 2003).
Furthermore, it was found that constant provision of a sustainable role model is
more important than finding someone elite or subsequently with celebrity status
(Payne et al, 2003 and MacCallum and Beltman, 2008).
This research would suggest that elite role models are important sport
promotional tools (Green and Houlihan, 2005), although community development
is largely reliant on influential, relatable and reliable (Bandura, 1965) characters
elite or otherwise to combat the earlier stated physical inactivity and health-related