A Multiple Case Study of Ten Primary Schools’ Use of Twitter
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This paper explores the use of the social networking site Twitter, by ten primary schools in England and Wales. More specifically, this multiple case study takes a quantitative approach in assessing how schools are currently implementing Twitter as a platform for communication by categorising each tweet into nine clearly defined topics. In order to evaluate its effectiveness in terms of engaging with the school community, interaction levels through the forms of retweets and replies have been recorded. An overriding finding was that the selected schools had a tendency to use Twitter predominantly as an informative tool for parents and the local community, rather than an education and learning platform for the pupils. Further findings indicated a progressive increase in the utilisation of Twitter throughout the duration of the study which suggests that schools are becoming more confident and knowledgeable of how this tool can be implemented effectively. This undergraduate study aims to provide an in depth analysis of Twitter as a communicative and educational tool in primary schools, a dimension of research that has been neglected so far. Additionally, this research highlights many avenues for further study as well as making recommendations regarding implications for current policy and practice.
BA (Hons) Early Childhood & Educational Studies
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