Evaluate the feasibility of setting up and running a new Parkour, Freerunning and gymnastics business in Cardiff, called Freestyle.
Haj Mohammad Ali, Sina
Cardiff Metropolitan University
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The enterprise project aim was to evaluate the feasibility of setting up and running a new Parkour, Freerunning and gymnastics business in Cardiff called Freestyle. This was achieved by conducting both primary and secondary research. The primary focus and aim was for Freestyle to be the most popular and successful Parkour, Freerunning and gymnastics club in Cardiff, renowned for excellent customer service. The introduction to the project defined Parkour and Freerunning and provided a clear indication of the business aims and objectives, before stating what research would be required in order to determine the feasibility of the venture. It also stated the reasoning behind the topic area and the benefits that Freestyle could bring to consumers. A SWOT and PESTEL analysis were utilised, allowing Freestyle to gain an insight into both internal and external factors that could affect the business. As well as strengths and opportunities, this analysis highlighted the current weaknesses and potential threats to the business, allowing Freestyle to prepare contingency plans, which could be implemented if necessary. Competitor analysis provided sufficient information for Freestyle to differentiate itself and sustain a competitive advantage. Market research indicated a large target market and allowed Freestyle to create an effective advertising campaign that would ensure successful sales. In addition, the financial forecasts showed that the business would make a small profit from year one and would continue to profit in the following years. This combined with evidence from the research, proved that Freestyle was a viable business, with a strong chance of success.
MSc Events Management
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