A Comparative research study between The New House Hotel and The Vale Country Hotel: Why hold weddings and wedding events?

Abstract

This dissertation uses The New House Country Hotel and The Vale Country Hotel in a case study approach, to critically evaluate the positive and negative aspects behind the enthusiastic need to want to hold weddings, with a view to making recommendations to the companies. The New House Country Hotel is a four star hotel situated on the border of Cardiff. Its main business is weddings and it is marketed as the ideal wedding venue. lt comprises of many facilities other than accommodation such as food and beverage, conferences and banqueting. Similarly The Vale Country Hotel is a four star hotel based in Hensol the opposite side of the county who also thrive from the wedding industry. The hotel was built ten years ago. It benefits from additional facilities to The New House Hotel, it benefits form spa and golf, health clinic and indoor training facilities. The dissertation explores the wedding businesses at both venues, and what efforts are made to maximise all possibilities of making as much money as possible from wedding events. Questionnaires were designed to aid the authors information of the requirements of a sector of the general public to review the current situation is being met. The results of the research concluded that the venues are aware of the requirements of their customers and have altered their business to adapt. Areas of improvement were highlighted by the study and developed the final recommendations of the study.