Pro performance coaching: An evaluation of the feasibility of setting up a specialist sport coaching business for young people in the Somerset area
Cardiff Metropolitan University
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The aim of this enterprise project was to evaluate the feasibility of setting up a business focused around providing specialist sport coaching courses and camps for children and young people aged between 10 and 16 years old in the Somerset area. This was achieved by firstly setting out a number of aims and objectives to enable the researcher to complete the project. Desk based research through a literature review as well as questionnaires were conducted to allow the author to collect data regarding the target market and their needs and demands concerning sport coaching services. The questionnaires were completed by 90 young people and 100 parents. The questionnaire aimed to establish the popularity of sport, extra-curricular activities and the support the proposed sports coaching business was likely to receive. The research highlighted that there was a gap in the market for a sports coaching business for young people in the Somerset area, with a large demand for services of this nature. Using the information gained from market research a business plan was devised to support the business idea. This involved creating marketing strategies and financial forecasts, as well as establishing the start-up requirements including staffing, legal issues and costs. A SV/OT and PESTLE analysis was conducted to assess the business' strengths in comparison to external factors such as the current state of the market intended to enter to ensure that it would be viable. The enterprise project was then finalised through discussing and analysing the results so a conclusion could be made on the feasibility of the business idea.
BA Enterprise Project
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