Cherry events ltd: An evaluation of a business enterprise in developing a social events company in the South of Wales
Cardiff Metropolitan University
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The events industry has been around for centuries, D.Matthews (2007) states that; In June of 1520, the events industry took a great leap forward, This shows that the Events industry has been developing ever since. However, the increase of wedding planning and the use of event companies for personal parties has only recently become popular. The author has decided to undertake this enterprise project to analysis the feasibility of setting up a social events company within South Wales. The project will outline the different planning processes that need to be taken when developing a new business venture. The business plan will focus the decisions and planning functions to give structure to the development of the business. The author will also identify the potential problems in staffing a business, to include the financial, marketing and staffing requirements of the business. These elements need to be examined early in the planning process in order to form the platform for the development of the new business and set directional goals for its development. At the end of this enterprise project the author intends to have a business plan which can be applied as a working document to establish and run an actual events company, being Cherry Events Ltd.
BA Enterprise Project
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