BEHEA Slovakia: An evaluation of the feasibility of setting up an online travel agency
Cardiff Metropolitan University
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The aim of the project was to access the feasibility of setting up an online travel agency with offering spa packages in Slovakia for UK tourists, based in Cardiff, South Wales. To do this the author identified the main aims and objectives to complete this project. At the beginning of the project the first of the objective was to complete a literature review. This review was completed through different sources. The author conducted an intensive primary and secondary research. Primary research was conducted in the form of questionnaire (N=90) and from interview with Piestany Spa assistant manager. The questionnaires have been distributed online. The interview with assistant manager has been taken during the author's stay in Slovakia during the winter. Secondary research has been collected through academicals library resources, Mintel reports and Internet. From the collected information the author conducted the business plan to support the business idea. The business plan include business format, explained what marketing strategy will be used, different types of advertising and detailed explain legal obligations which online agency needs to follow. SWOT and PESTEL analysis are also used within the business plan to provide an insight on the internal and external environment surrounding the business. At the end of the project the author discussed, analysed, illustrated future recommendations and concluded the feasibility of setting up the online travel agency.
BA Enterprise Project
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