BEHEA Slovakia: An evaluation of the feasibility of setting up an online travel agency
Cardiff Metropolitan University
MetadataShow full item record
The aim of the project was to access the feasibility of setting up an online travel agency with offering spa packages in Slovakia for UK tourists, based in Cardiff, South Wales. To do this the author identified the main aims and objectives to complete this project. At the beginning of the project the first of the objective was to complete a literature review. This review was completed through different sources. The author conducted an intensive primary and secondary research. Primary research was conducted in the form of questionnaire (N=90) and from interview with Piestany Spa assistant manager. The questionnaires have been distributed online. The interview with assistant manager has been taken during the author's stay in Slovakia during the winter. Secondary research has been collected through academicals library resources, Mintel reports and Internet. From the collected information the author conducted the business plan to support the business idea. The business plan include business format, explained what marketing strategy will be used, different types of advertising and detailed explain legal obligations which online agency needs to follow. SWOT and PESTEL analysis are also used within the business plan to provide an insight on the internal and external environment surrounding the business. At the end of the project the author discussed, analysed, illustrated future recommendations and concluded the feasibility of setting up the online travel agency.
BA Enterprise Project
Showing items related by title, author, subject and abstract.
Norton, Charlee (Cardiff Metropolitan University, 2017)The project aim is to critically assess and evaluate, the feasibility of setting up an online, event theme and décor hire company based in South Wales, specialising in both the social and corporate markets as well as ...
An evaluation into the feasibility of a tour company providing tour packages specifically for sporting events. Foster, Amy (Cardiff Metropolitan University, 2017)The aim of this project is to evaluate the feasibility of setting up a sport tour operator revolving around sporting events. To establish this aim the author produced a set of objectives shown in the introduction. The ...
Schrimshaw, Robert (Cardiff Metropolitan University, 2010)The author wanted to evaluate the feasibility of opening a tequila bar in Cardiff City Centre. This was chosen as the author has been a student in Cardiff for three years and enjoys the nighttife it has to offer, but feels ...