Why drink alcohol? A study investigating cultural perceptions on alcohol amongst Cardiff-based students
Cardiff Metropolitan University
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Recently alcohol has become a major public concern. In particular, there has been an increase in alcohol consumption amongst the university students within the United Kingdom. This dissertation aims to explore differences in cultural attitudes towards alcohol consumption with a particular reference to the function of alcohol in young people's lives, their motivations to drink and the symbolic role of alcohol within different groups of students based in Cardiff, South Wales. Literature review has shown lack of coherence in the available literature and information on drinking patterns of UK students is not very well documented and not very specific to the research question. However, some significant general conclusions which can be drawn from the existing research are presented in the literature review chapter. The research methods adopted resulted in both qualitative and quantitative data. The qualitative interview in a form of focus groups explored the topics covered in the questionnaire and aimed to gain a deeper understanding of the responses. Analysis of the primary data revealed that consuming alcohol is profoundly integrated into the British culture. Moreover, the research has revealed the centrality of alcohol in social situations and concentration on the short-term hedonistic function of alcohol within the home student population. Patterns of alcohol use are becoming less differentiated by gender. The consumption of alcohol among women is becoming a universal trend. A number of further studies have been recommended in order to examine the phenomenon of student drinking more in depth.
BA (Hons) Hospitality Management
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