An investigation into the tourist potential of the Francigena route: A case study of Sutri
Salza, Emanuela R
Cardiff Metropolitan University
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The Council of Europe has included the Francigena old pilgrimage Route in the European Cultural Routes program. Through the Cultural Routes project the Council of Europe aims to support forms of educational tourism, which, apart from making tourists aware of the European cultural heritage, encourages the sustainable development of areas crossed by these Routes. This study aimed to investigate the Francigena Route's potential impact on Sutri tourist development, an area in the centre of Italy. Through face-to face-semi-structured interviews with two representatives of the local authorities, and thanks to semi-structured telephone interviews with two representatives of the local hospitality industry, the study has found that Francigena Route's development could represent a great opportunity for Sutri's tourist performance. However at the same time, critical opinions emerged from the Sutri private sector within the research. This has made the researcher aware that there are some communication inefficiencies between the two parties. This lack of efficient communication could have a negative impact on the success of the Francigena Route's tourist product. The study has suggested periodic evaluations of the Francigena Route's tourist development to monitor the Francigena Route development's progress. This information should be made available to all involved parties. Furthermore, to prevent potential environmental and socio-cultural impacts, the study has recommended an extensive business plan based on sustainable measures, as well as educational courses to reinforce the locals' awareness of their traditions and culture. These should make local young people more employable in the Francigena Route development. In addition, promotional initiatives have been suggested to strengthen the Francigena Route tourist project, through improvement of the Sutri Council website, collaboration with national and international associations and travel agencies, and through the improvement of the local tourist information service.
BA (Hons) Tourism Management
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