What motivates tourists to participate in age specific holidays?

Abstract

This dissertation has been set to discover the motivation for age specific holidays focusing on two tour operators, Club 18-30 and SAGA holidays. In order to gather the required information questionnaires and in depth interviews took place to help gain a better understanding of tourist motivations. The research found, discovered the motivations for both age groups- the youth group (18-24 year olds) and the third age group (over 50's) are the same although they are different ages. The weather was a main motivational factor for both ages, along with relaxation. The aim was reached through the use of questionnaires and in depth interviews. These data collection methods were designed to gain participants thoughts and opinions on specific holidays, where they travel and why. The results found in this study were then compared with current literature written on the subject. The main outcome of this study shows that motivations are very individualistic, although the majority of the participants involved had the same motivations to travel, and although Club 18-30 and SAGA holidays are different, the motivations to travel on these specific holidays are mainly the same.