A critical analysis of the methods implemented to encourage environmentally friendly behaviour among consumers at Glastonbury festival.
Findley, Ellen Rosemary
Cardiff Metropolitan University
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The aim of this research was to critically analyse the ways Glastonbury Festival encourage environmentally friendly behaviour among attendees. This was achieved by interviewing the Festival manager and applying the main issues that this highlighted into a questionnaire aimed at attendees of the Festival. The questionnaire consisted of 10 questions focusing on awareness levels of environmental issues at the Festival. 100 anonymous responses were obtained and analysed. The findings showed that respondents showed low awareness levels of the issues causing environmental damage but would be likely to improve their behaviour if they were more informed of the issues. The research also highlighted how many attendees believe that a tent left behind after the Festival would be donated to charity despite this not being the case. The interview with the Festival manager indicated that little is currently being done to change people's perceptions of this issue. The results found that car share schemes and public transport organised by the Festival are not widely used and strong negative opinions were given regarding the Festivals public transport schemes. The main conclusion that arose from this research is that the issues the Festival addresses show more positive signs of improvement if there is significant involvement of attendees. Issues which showed little to no awareness of among respondents were those highlighted in the interview as ongoing issues. A comparison of respondents who had attended five times and those who had attended once showed significantly higher levels of awareness among those who had attended five times.
BA (Hons) Events Management
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