An investigation of the challenges facing organisers of charitable fundraising events. A comparison between global, national and local charities.

Abstract

The purpose of this study is to explore the challenges fundraisers face organising local, national and global charity events. The study will focus on central aspects concerning event organisation. These factors include the volume and quality of the volunteers, the availability of resources, the size of the charity and the motivation behind the event. The literature section of this thesis outlined that depending on the scale of the charity, whether it be local, national or global, determines the type and focus of special events the charity will organise. It was suggested that global charities, tend to be more successfully branded and this contributes to a larger amount of volunteer sponsorship, and availability of resources, compared to local charities. The primary data produced through this thesis supported these ideas and suggested that local charities are much more limited in the range of events they can organise and rely on a networking structure from their volunteers involving friend and family. It was also suggested that the quantity and less do, expertise of the volunteers was a determinate factor in the complexity and success of special event organisation. The researcher suggests that further research must be conducted in to how to keep volunteers motivated long term and also how local charities could take advantage of Branding to a similar extent to national and global charities.