Exploring the motivational factors and decision making processes surrounding stadium and arena concerts.
Parramore, Becky Suzanne
Cardiff Metropolitan University
MetadataShow full item record
The aims and objectives for this research were as follows. Dissertation Aim: To analyse and evaluate the motivating factors and decision making processes surrounding consumer decisions to attend stadium and arena music concerts. Dissertation Objectives: • To conduct a critical review of the literature surrounding motivation and decision making process in relation to large scale music events. • To investigate by means of a questionnaire what are the motivating factors and decision making processes surrounding consumer decisions to attend stadium and arena concerts. • To critically evaluate research findings and provide recommendations as to why people are more motivated to attend one large scale music event as opposed to another and how event organisation can influence consumer decision making processes. The introduction sets the scene for the research and within this section it is explained why this research topic was particularly interesting. A critical literature review was carried out and in chapter 2 the relevant literature is displayed and reviewed. The methodology section states how the research was carried out while the results and discussion chapter analyse the results and discuss the findings and emerging patterns. Finally the conclusion will sum up the findings and provide any recommendations which arose from the research. The one and only method of investigation was an online questionnaire which proved to be a great success. The main findings from the results were that more people were motivated by venue location and ticket prices. The nearer participants were to the venue, the more likely they were to attend. Also the cheaper the ticket prices the more motivated participants were to attend a music concert. The main conclusions and recommendations which were reached were that in order to keep people attending music concert in stadiums and arenas, event organiser need to ensure the ticket prices remain as low as they possibly can. Also, when building new stadiums and arenas, the demographics of the surrounding area need to be taken into account as the closer to residential areas, the more likely the venue will be full during a music concert. Cheaper tickets and closer venues should result in music concerts becoming sold out on a regular basis.
BA (Hons) Events Management
Showing items related by title, author, subject and abstract.
Critically evaluate the motivations of people who attend Indie music concerts in England and Wales Brown, Grace (Cardiff Metropolitan University, 2016-04)This study considers motivations of consumers that attend Indie music festivals in England and Wales. It uses Vroom’s Expectancy theory to look at why people are motivated to attend Indie music festivals. The researcher ...
A STUDY INTO THE ISSUES AND PERCEPTIONS OF PEOPLE AGED 18-25 TOWARDS ATTENDANCE AND PARTICIPATION AT CLASSICAL MUSIC CONCERTS Friel, Sara (Cardiff Metropolitan University, 2016-04)The dissertation concentrated on research presented by various authors, such as Peterson et al (1996), (Kolb 2001) and Sandow (2012), expressing that older people are over-represented in the audiences of classical music ...
Exploring the motivations for people ages 18-30 attending music festivals and the role of social media in the decision making process. Tucker, Bethan (Cardiff Metropolitan University, 2018-04)This research project will explore the motivations of people between the ages of 18-30 attending music festivals and the influence social media has on an individual’s decision to attend an event or not. The findings of ...