The socio-cultural impacts of water sports tourism in Newquay
Cardiff Metropolitan University
MetadataShow full item record
Tourism in Newquay is not a relatively new concept. Visitors have been travelling to the town for over a hundred years for recreational purposes. There has been very little research conducted in relation to the socio-cultural impacts of the water sports tourism market upon Newquay. The main aim of the study is to gain an insight into the socio-cultural impacts that water sports tourism has had upon the local community. Semi-structured interviews were conducted with various stakeholders within the local tourism market. For example: local business owners, local residents, tourists, the police and local council members. The findings indicated that the majority of tourists were partaking in water sports tourism as a secondary motivation. The predominant motivation for visiting Newquay was to experience the nightlife. Three key themes were discovered from the research undertaken. The first being alcohol related anti-social behaviour having an extremely negative effect upon the image of the town. The second revealed that the locals did not approve of the hedonistic "party" tourists but welcomed water sports tourists. The third theme reflected that water sports tourism creates a very positive image for Newquay. The conclusion decided that water sports tourism gave Newquay a very positive image. This could be used to help Newquay rebrand itself once again as a family friendly destination.
BA (Hons) Tourism Management and French
Showing items related by title, author, subject and abstract.
Newman, Charles (Cardiff Metropolitan University, 2010)Sport, leisure and recreation are growth market especially Watersports and sites of leisure activities can help with the development of local communities and as a wider tourism attraction to Wales. This report looks more ...
Rahman, Masadur (University of WalesCardiff School of Management, 2010)This study evaluates the socio-economic impact of tourism development on the local community in Cox’s Bazar, Bangladesh. The country wants to utilize tourism as an economic development tool to reduce poverty and stimulate ...
Manyara, Geoffrey (Cardiff Metropolitan University, 2005)Poverty is the scourge of many developing countries, including Kenya. The World Tourism Organisation (WTO) upholds tourism as a vehicle for economic development and poverty alleviation (EDPA) in developing countries. Amongst ...