The impact of the development stage of a hallmark event on the host city and the local communities: A case study of the Olympic Games in London 2012
Jurisch, C. Jacqueline
Cardiff Metropolitan University
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The overall research aim was to give a critical overview of the impacts of the development stage of a hallmark event on the host city and the local communities. This dissertation was investigating the case study of the Olympic Games 2012 in London under the research question is if the host city of London and its local community are mainly impacted positively or negatively by the development stage of the Olympic Games. The introduction gives the background information about hallmark events and the Olympic Games. Therefore it provides definitions of a hallmark event and sporting event. It then elaborates on the significance of these events. Furthermore it briefly states the history of the Olympic Games and compares the purpose of the Olympic Games in the past with the present. It further discusses the research focus, clearly defines the overall research aim as well as individual research objectives and the research question, gives a brief summary of each chapter and finally states the value of this research. The Literature review reviewed past research in order to relate it to the research question. The focus will lay on the available research concerning the development stage of a hallmark event and the impacts it has towards the host city and the local communities. Therefore the author generally analysed hallmark events and focuses especially on the Olympic Games. In addition this chapter explored the collaboration between organisers and local communities as well as the difficulties which are encountered. It further examined studies of the attitudes of locals towards Olympic Games staged in the past. The Methodology gives full details about the research strategy, data collection techniques and methods applied during the research process. It furthermore defined qualitative and quantitative research used for this study. For the qualitative research individual semi-structured interviews were applied whereas for the quantitative research questionnaires were used. Additionally it highlights limitations and potential problems of the adopted method. The Results and Discussion chapter analysed as well as discussed the findings of the primary research in contrast to the explored results of the secondary research of chapter 2. Therefore the results of the document search, qualitative research as well as quantitative research (primary research) were compared to the findings of the literature review (secondary research). In the Conclusion and Recommendation chapter the overall research aim was repeated. The main findings were summarised and linked to the specific research objectives. The key conclusion was reached and based on this conclusion the recommendations are given. In addition the limitation of this research was declared and improvements for further research were provided. The last part will include the self-reflection in which the author reflected on the process undertaken in order to finish this research.
BA (Hons) International Tourism Management
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