An Investigation into the effect of wealth and status cues on body type attractiveness
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Previous research has shown that females are deterred away from facially attractive males with high levels of wealth (Chu et al. 2011), with the latter shown by other previous research to be a universal mate preference (Buss, 1989). The aim of the present study was to investigate the effect of wealth and status cues on Body type attractiveness. The methodology as opposed to facial attractiveness, used images of the three main somatotypes (Ectomorph, Endomorph, Mesomorph) and a vignette describing a profile of either high or low wealth/status. Participants were female undergraduate students from South Wales (n=72). A between subjects design was used with the three somatotypes being further divided into two wealth/status conditions. Results showed that attraction was enhanced by wealth regardless of body type, and that this enhancement was greatest for the endomorph condition. There was no significant difference in attractiveness ratings in the high status condition across the three somatotypes but there was a significant difference in the low status condition between the endomorph and the other two somatotypes. The findings emphasize the degree to which females prioritise wealth and status in there mate preferences as these are indicative of resource acquisition which would be important to our ancestors in solving problems relating to survival.
B.Sc. (Hons) Psychology
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