Strengthening the global competitiveness of Seoul in the East-Asia conference market
Cardiff Metropolitan University
MetadataShow full item record
The aim of this research project was to find out the tactics of strengthening the global competitiveness of Seoul in the East-Asia Conference market. The research objectives were to analysis the historical and present status of Seoul in the East-Asia conference market; to research and identify the positive and negative perceptions of Seoul amongst conference organisers; to conduct structured interviews with a range of people knowledgeable in the conference industry to identify problems and to explore potential solutions; to review the outcomes of the interviews and propose ways of improving Seoul's competitive position. Primary research consisted of the qualitative methods of semi-structured open-ended interviews and observation to establish the perceptions of conference organisers towards the context. Secondary research fulfilled a wide range of readings in order to describe and analysis the status of Seoul in the East-Asia conference market, and to provide the context. The finding was that the strategies make Seoul more attractive as conference destination knowing from its positives and negatives. Recommendations for further research have been made on the basis of the research conducted.
BA (Hons) Events Management
Showing items related by title, author, subject and abstract.
An exploration of the conference industry in Wales with a view to identifying the challenges in human resource management Dale, Pauline (Cardiff Metropolitan University, 2009)This dissertation explored the Conference Industry in Wales with the main aim being to identify the challenges of human resource management in the successful operation of conferences. The research aim was broken down into ...
Hall, Jemma Roxanne (Cardiff Metropolitan University, 2012-09)The aims and objectives are an important section of this project as this gives the main points, which means there is focus for the research. The aim of this dissertation is to establish the extent to which Bristol’s ...
(Routledge, 2008-10-17)This chapter is part of an international collected edition of introductory essays devoted to the study of the Gothic in literature, film and culture. It explores the way Gothic has been appropriated by comic art and ...