N'Oublie jamais: An evaluation of feasibility of setting up an at home funeral planning business in Cardiff
Cardiff Metropolitan University
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The aim of this project was to study and investigate the funeral planning industry while assessing the feasibility of starting a funeral planning company in the Cardiff area. The main emphasis of this project was to promote and sustain a profitable pre-paid funeral planning businesses specialising in customization. The following report will firstly explain the purpose and origins of this project. Secondly it will look at the academic sources surrounding the funeral planning industry and the development of a business. The literary resources as well as internet sites and articles will contribute to the structure of the literature review. Following this will be the third part of the project and the most detailed section, the business plan. This will provide the reader with the executive summary of the business and will include information on the services and products that are offered with this business. Furthermore it will discuss the market research, marketing strategy and financial forecast. The SWOT and PESTEL analysis are used to determine the internal and external environment surrounding the business. The business plan also includes a projection of future business ventures that may take place given the right amount of business growth. After this, the discussion section of the project will follow; it will provide a critical evaluation on the decisions, actions and process undertaken by the writer to create the business plan. It will establish whether or not the business is feasible based on the results obtained. Lastly, the report will conclude by determining if the projects objectives have been achieved.
BA Enterprise Project
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