An holistic and comprehensive critical evaluation of the feasibility of a complete wedding planning service in Newport, South Wales
Cardiff Metropolitan University
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This enterprise project concentrate on structuring a wedding planning business called "Signe D'Amour" in Newport, South Wales. The aim of the project is to create a feasible and competent study of all section regarding in the setting up of a successful wedding planner in Newport, South Wales. A Literature review shall summarize all the aspects of setting up a business and more relevant research on event planning due to the wedding planning section of the enterprise project. In addition with further research into the marriage market within the United Kingdom will be carry out to analyse the current trends. The market study will be established based on two objectives. Firstly to understand the current views of the potential customers in order to obtain an idea on how these customers would hire the service of a wedding planner. Secondly to obtain a view on how competitors work and present a threat to Signe D'amour. A business plan will list all the steps needed to set up this business such as establish operational and financial development, legal obligations, marketing and the overall outcomes of additional findings. Furthermore the business plan will be assessed and discussed in the business plan results. The results clearly showed that the above business idea could be successful and prosperous if planning is carried out in an efficient manner. The financial statements demonstrated that the business is viable with a profit forecast over the first three years.
BA Enterprise Project