Have sales of theatre tickets in London risen as a result of the installation of the electronic screens to advertise?
Cardiff Metropolitan University
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A research study was carried out in order to find the outcome to whether the electronic screens which are found on the London Underground escalators have been a part in why theatre ticket sale are rising. Advertising via the electronic screens are becoming more advanced, than just the use of posters to advertise. The electronic screens have been installed recently as technology is progressing, giving more variety on ways to advertise. Quantitative research has been completed to gain opinions of the public, on their thoughts of advertising via the electronic screens. Eighty individuals took part in a survey to help gain answers to lead to the research question. Forty individuals were surveyed from London whilst forty surveyed from Cardiff, giving the chance of opinions from people within London and opinions of who do not visit London that often. The quantitative research was successful due to the majority of people thinking the electronic screens are an effective way of advertising. Qualitative research also took place to gain knowledge of how many theatres use these electronic screens and gather their opinions on using or not using the electronic screens to advertise. Only 29% of theatres responded to the interviews, however the results that were gained were still very useful into the whole research project. The results that were obtained were also successful as the results made aware of which theatres use the electronic screens and the reasons why they do, or do not use them. These findings helped to come to a conclusion regarding whether the electronic screens are a result in the theatre ticket sales rising amongst other reasons also.
BSc (Hons) Business Information Systems
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