Football days: An evaluation of the feasibility for starting up a football tour holiday venture business operating between Italy and the UK.
Cardiff Metropolitan University
MetadataShow full item record
The aim of this Enterprise project was to evaluate the opportunity for establishing a Football Tour Holiday Venture Business operating between Italy and the UK. The objectives of this enterprise were to research into the football market activities and detect similar competitors to grasp some ideas from their services. Through competitor analysis the author identify the principal activities delivered by his main competitors and SWOT analysis helped to understand their strengths and weaknesses. Through the results of the collection of data for the literature review the author reinforced his beliefs about the potential behind the football market. Collecting information of competitors and marketing trends helped the entrepreneur to build on a strategy through the elaboration of the data gathered. Marketing research was carried out in order to gather useful data, it was necessary to create the framework of the project. As the market changes continuously the information collected should always be recorded and keep up to date. The market strategy tool implemented was to submit a football questionnaire in different football forums and football Facebook groups to football's passionate. The feedback was then used to build on the services to cater and construct some packages to deliver to clients In order to plan football packages, potential suppliers were contacted through a creation of a cost perspective the author realized that for each package catered, he can draw a large margin of profit.
BA (Hons) Events Management
Showing items related by title, author, subject and abstract.
Selling Aston Villa FC- A Case Study Investigation of Marketing Practice in an English Premier League Football Club Lyons, Haydon (University of Wales, 2011)A study was undertaken upon the marketing of Aston Villa Football Club (AVFC) using a case study approach. Business in football has become a huge industry within the sporting world and marketing has been at the centre of ...
Football Golf – To examine the feasibility of setting up a 'Football Golf' skill development kit business in Cardiff. Ballagher, Thomas (University of Wales, 2011-11-04)The aim of this enterprise project is to evaluate the feasibility of setting up a 'Football Golf' skill development kit business in Cardiff. Football Golf is a new and exciting football skill development proposal which ...
A CRITICAL ANALYSIS OF THE PROMOTIONAL STRATEGIES DESIGNED TO INCREASE PARTICIPATION IN WOMEN’S FOOTBALL: A FOCUS UPON ENGLAND AND WALES Philippou, Georgia (Cardiff Metropolitan University, 2015)The awareness and representation of football has always been male dominated, however recent literature has highlighted a steady increase in girls participation of football over the years. This paper intends to explore ...