Spa unique business enterprise: An evaluation of the potential for a spa salon business in Neath Town Centre, South Wales
Cardiff Metropolitan University
MetadataShow full item record
In order to conduct the enterprise project the author had to look into the feasibility of setting up a holistic spa salon business based within their home town of Neath. With regard to the process of setting up the business the author had to firstly understand what would be required throughout the business in order to complete the business plan and entire project. The author set out a set of objectives which they aimed to complete by the end of the project. These objectives were: 1. Undertake a literature review on the field of business 2. Investigate the legal issues and implications of compliance 3. Produce a business plan incorporating both financial forecasts and marketing strategy and identify a specific premises. 4. Evaluate and discuss the facilities 5. Summarise and conclude the business plan with relevant and specific recommendations. Primary research for the business was taken and conducted in the form of questionnaires. The questionnaires were focused predominantly on the demand for the type of business. Visits to competitors were also used to identify their strengths and weaknesses which could be used as an advantage to the new business. The secondary research focused on the relevant literature based on setting up a business and the relevant area such as: • Marketing • Accounting • Legal requirements The author also used industry journals and articles such as, Mintel and times online which would reflect the current market position. Market research, PEST analysis and SWOT analysis were also used as a key tool in order to overcome any weaknesses the business may come into contact with. Market research helped the author identify the best way in which they would be able to advertise and attract customers to their business.
BA (Hons) Hospitality Management
Showing items related by title, author, subject and abstract.
To evaluate and research the feasibility of setting up an interactive Thai restaurant in the heart of Cardiff city centre. Letherby, James (Cardiff Metropolitan University, 2016-04)Abstract The aim of this enterprise project is to research the feasibility of an interactive Thai restaurant in heart of Cardiff city centre offering high end Thai food. The purpose of opening the restaurant in Cardiff ...
'An Evaluation into the feasibility of setting up an Aluminium Set and Stage Hire Company in Cardiff, South Wales'. Guy, Catrin (Cardiff Metropolitan University, 2014)The aim of the enterprise project is to evaluate the feasibility of launching an Aluminium Set and Stage Hire Company in Cardiff, South Wales in the corporate events industry. Aims and objectives where formulated to realise ...
Evaluating the feasibility of setting up 'WeddingVenuebidCardiff.co.uk' an online wedding bidding service specifically focussing on venues within Cardiff and close surrounding Anthony, Natasha (Cardiff Metropolitan University, 2013)This project was created to find out the feasibility of setting up 'WeddingVenuebidCardiff.co.uk' an online wedding bidding service specifically focussing on venues within Cardiff and close surrounding areas. This project ...