Spa unique business enterprise: An evaluation of the potential for a spa salon business in Neath Town Centre, South Wales
Cardiff Metropolitan University
MetadataShow full item record
In order to conduct the enterprise project the author had to look into the feasibility of setting up a holistic spa salon business based within their home town of Neath. With regard to the process of setting up the business the author had to firstly understand what would be required throughout the business in order to complete the business plan and entire project. The author set out a set of objectives which they aimed to complete by the end of the project. These objectives were: 1. Undertake a literature review on the field of business 2. Investigate the legal issues and implications of compliance 3. Produce a business plan incorporating both financial forecasts and marketing strategy and identify a specific premises. 4. Evaluate and discuss the facilities 5. Summarise and conclude the business plan with relevant and specific recommendations. Primary research for the business was taken and conducted in the form of questionnaires. The questionnaires were focused predominantly on the demand for the type of business. Visits to competitors were also used to identify their strengths and weaknesses which could be used as an advantage to the new business. The secondary research focused on the relevant literature based on setting up a business and the relevant area such as: • Marketing • Accounting • Legal requirements The author also used industry journals and articles such as, Mintel and times online which would reflect the current market position. Market research, PEST analysis and SWOT analysis were also used as a key tool in order to overcome any weaknesses the business may come into contact with. Market research helped the author identify the best way in which they would be able to advertise and attract customers to their business.
BA (Hons) Hospitality Management
Showing items related by title, author, subject and abstract.
Vartigov, Severin Stefanov (Cardiff Metropolitan University, 2012)This study examines the applicability of the efficient market hypothesis on the Bulgarian stock exchange. Fama (1970) and his followers are on the opinion that markets could not be predicted as they are moving in a random ...
Selling Aston Villa FC- A Case Study Investigation of Marketing Practice in an English Premier League Football Club Lyons, Haydon (University of Wales, 2011)A study was undertaken upon the marketing of Aston Villa Football Club (AVFC) using a case study approach. Business in football has become a huge industry within the sporting world and marketing has been at the centre of ...
Football days: An evaluation of the feasibility for starting up a football tour holiday venture business operating between Italy and the UK. Mara, Alessandro (Cardiff Metropolitan University, 2008)The aim of this Enterprise project was to evaluate the opportunity for establishing a Football Tour Holiday Venture Business operating between Italy and the UK. The objectives of this enterprise were to research into the ...