An evaluation of the feasibility for a healthy eating restaurant in Cardiff city centre
Cardiff Metropolitan University
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This enterprise project was produced to analyse the feasibility of opening a healthy eating restaurant in Cardiff city centre. The project outlines the main factors which affected the planning process of the business as well as the decisions made by the author with regards to the processes and methods undertaken. The author decided to create a business plan for a healthy eating restaurant as she is particularly interested in, and has much experience within, the hospitality industry. The aim and objectives of this business plan are: Aim: To create a business plan that analyses the feasibility for a new healthy eating restaurant in Cardiff city centre. Objectives: 1. Use secondary data to analyse current trends in the hospitality industry and to establish whether there is a demand for a healthy eating restaurant in Cardiff city centre 2. To identify the needs of the current market via market research 3. To produce a business plan to establish whether or not the opening of a healthy eating restaurant in Cardiff city centre is financially feasible 4. To evaluate the businesses' chance of success The secondary research conducted identified the restaurant and eating out markets to be steadily increasing and also identified an increasing awareness among the British population towards healthy eating. The primary research conducted identified a demand for a healthy eating restaurant in Cardiff city centre. The SWOT and PEST analyses conducted identified Cardiff city centre to be a suitable location for a healthy eating restaurant and indicated that the location of the premises will be beneficial to the business as it is likely to benefit from much passing trade. The business, Colours restaurant, will seat approximately ninety customers. The business will be run by the owner, Laura Davies, who will operate as a sole trader and will employ nine members of staff. The completion of this enterprise project has displayed a demand for a healthy eating restaurant in Cardiff city centre and has demonstrated that opening such a business is financially feasible. The business is expected to be successful and provide increasing profits within the first three years.
BA (Hons) Hospitality Management
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