An evaluation of industry perceptions of event management graduates
Cardiff Metropolitan University
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The expansion of the event industry has increased the demand for event managers with event specific qualifications who have the knowledge and skills to organise a specific type of event. Academic institutions have recognised this demand and have introduced event management courses to meet this need. The popularity of the profession has significantly increased the number of students that have enrolled on to the event management course over the past five years. The rise in event management graduates means that it is now important that the academic institutions are equipping their graduates with the appropriate knowledge and skills that are needed by the industry. The main aim of this study was to evaluate the event industry's perceptions of (BA) Events Management graduates. This was accomplished by reviewing the available literature on the knowledge and skills needed by the event industry and the preparation of event management graduates in higher education. Semi- structured interviews were carried out with three event managers to ascertain their views of graduates. Three event management university lecturers were asked to fill out a questionnaire about the details of their course and the knowledge and skills that they focus on. The study found that there are a number of different knowledge and skills that an event manager should possess, these are: risk management, management and event specific knowledge and skills. It also found that professional skills were equally as important to possess. Due to the recent introduction of event courses there are currently very few event managers working in the industry that have an event related qualification and as a result they do not require their employees to have an event related qualification either. The industry's perceptions of graduates are that they have been taught the appropriate knowledge and skills, however they have not obtained enough work experience during the course.
BA (Hons) Events Management
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