Stakeholder's perception on Liverpool's european capital of culture status 2008
Thomas, Sarah Jane Marguerite
Cardiff Metropolitan University
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Liverpool and the North West for years have been left to deprive after the collapse of the industries that once made the area flourish. For 2008 Liverpool won the European Capital of Culture award which would be an exciting time to make Liverpool and North West re live again. The thesis of this investigation was aimed to look back on the events of the year and find out whether the European Capital of Culture has had a positive or negative effect on the city, and how the city has lived up to being a tourist destination. The Research comprised of both primary and secondary research. Within the primary research ten interviews took place to record the perceptions of various stakeholders in Liverpool. Interviewees asked were from the council, a local business, locals, tourists and people from the tourism industry. The secondary form of research in this investigation were utilised by groups from Liverpool city council and Liverpool University who did statistical research at the same time that the author in from this investigation researched the perceptions. The background information for the base of the project was based on strategic plans that Liverpool could envision for the year of 2008. This was a good form to base the project on as the investigation can progress and see if the strategic plan has happened positively for the planners and the city. With the approach of the authors work on perception and secondary research of the other Authors. This investigation has formed a clear and perceptive view on the year with backing of reliable and valid data.
BA (Hons) Tourism Management
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