Supporting Herts events: The feasibility of setting up a profitable event fundraising organisation collaborating with and supporting the aims of the National Health Service.
Cardiff Metropolitan University
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The aim of the enterprise project was to evaluate the feasibility of an independent events company working alongside an NHS Trust, to assist in raising additional funds for projects, not fully supported by public money. The objectives of this project were to carry out a: • Literature review covering all relevant areas affecting the business • Detailed market study to gather information from interested parties • Construct and evaluate a viable business plan The above objectives were achieved by researching the method of existing fundraising within the NHS and by canvassing NHS staff and public opinion via questionnaires to assess the level of support that could be expected. It was then necessary to design a business model of event management that could provide this extra funding, with profitability for the author. This concluded that the enterprise project was a viable business opportunity that would complement and support existing funding of NHS projects.
BA (Hons) Event Management
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