• English
    • Welsh
  • English 
    • English
    • Welsh
  • Login
Search DSpace:
  • Home
  • Research at Cardiff Met
  • Library Services
  • Contact Us
View item 
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
JavaScript is disabled for your browser. Some features of this site may not work without it.

The Locker Room: An evaluation of the feasibility of a sports bar in the centre of Cardiff

Thumbnail
View/open
Dissertation (4.415Mb)
Author
Parsons, Owen
Date
2009
Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item record
Abstract
The aim of this project is to evaluate the feasibility of a sports bar called the Locker Room, in the centre of Cardiff. The introduction looks into the reasons for choosing the business idea and background information on the area. It shows how the author plans to carry out the project and ends with the project aim and objectives. Next a literature review had to be conducted using various sources of information regarding starting a business, marketing and the industry. The business plan covers aspects such as premise, employment, marketing, legal considerations and finances. A market study was carried out to gather vital information on the market which was used to part create the business plan. The financial forecasts were positive and predicted a first year turnover of £595,093 with a closing bank balance of £163,568 which is a good indication that The Locker Room could not only survive but be successful. A SWOT analysis of The Locker Room showed that the strengths of the business were its unique selling point, its location, its large target market and the sporting culture in Cardiff. 'Weaknesses were identified as entering a competitive market and being a new business along with having no brand recognition. Finally there is an evaluation and discussion of the results of the business plan and market research. The results gave a very positive outlook for the business idea of a sports bar in Cardiff and so the author believes the initial aim was met.
URI
http://hdl.handle.net/10369/5535
Description
BA (Hons) Hospitality Management
Collections
  • Undergraduate Degrees (Management) [568]

Related items

Showing items related by title, author, subject and abstract.

  • Thumbnail

    A Qualitative Evaluation of the Perceptions of the Social Marketing of Alcohol: A Study of Cardiff Metropolitan University Undergraduate Students 

    Ofori, Elizabeth (Cardiff Metropolitan University, 2014)
    Social marketing is all around us- 'stop smoking', 'eat healthily', 'recycle'. It’s about influencing social change through the adaption of commercial marketing theories and practices. This inductive, interpretivistic, ...
  • Thumbnail

    Online Marketing Techniques and Practices : Application for Bulgarian Business Environment and United Milk Company Plc 

    Boyadjiev, E N (University of Wales, 2010)
    Kotler and Armstrong (2010) define online marketing as the efforts of companies to market their products and services and build relationships with their consumers over the Internet. Today people live in a digital age, in ...
  • Thumbnail

    Determining the role of Mobile Marketing of mobile companies in Bulgaria 

    Petrova, Plamena Valentinova (Cardiff Metropolitan University, 2012)
    The research clarifies the role of Mobile Marketing in today's mobile world, and the place which it takes in the companies – the users of mobile marketing services and their customers - the owners of various mobile devices ...

Browse

DSpace at Cardiff MetCommunities & CollectionsBy issue dateAuthorsTitlesSubjectsThis collectionBy issue dateAuthorsTitlesSubjects

My Account

Login

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

DSpace software copyright © 2002-2015  DuraSpace
Contact us | Send feedback | Administrator