South Somerset soccer school: An evaluation of the potential feasibility for a mobile soccer school in South Somerset.
Cardiff Metropolitan University
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The Enterprise project has been completed as part of the researchers BA (Hons) Leisure management (Events) Degree. The aim of this enterprise was to evaluate the feasibility of setting up a mobile Soccer School for children based in the South Somerset town of Chard. The objectives of the enterprise were to analyse existing literature to gain an insight into the information that has already been produced. The project also required the author to conduct detailed market research, which gave an indication of the demand for such a product within the chosen area. The market research involved both desk and field research. This detailed research returned results that showed that there was a strong demand for such a product within the area. Following the results of the market research, the author set about producing a thorough Business Plan which involved looking into all the requirements for setting up a business. Through close links with the Chard community the author was able to distribute questionnaires around local primary schools, GP Surgeries and Dentists. The author carried out secondary research which showed that the demand for football activities was high and that awareness was ever increasing regarding healthy living. South Somerset Soccer School (S.S.S.S) has a great opportunity to be a success. The demand for football, coupled with the raise in public awareness regarding personal health has meant that this enterprise has every opportunity of being a success in today's busy market.
BA (Hons) Leisure and Management (Events)
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