Cartref guest house enterprise: An evaluation of the feasibility of setting up a guest house within Roath, Cardiff.

View/ open
Author
Mathias, Hannah
Date
2007Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item recordAbstract
The enterprise project has been written to assess the feasibility of starting a guest house in Roath, Cardiff. The long term goal of the business is to become Cardiff’s most homely and welcoming guest house. Creating a "home away from home" environment and generating a differentiated experience to that of substitute business will be the most effective way of generating customer interest.
The guest house's goal is to be more than a great guest house and to surpass the expectations of all who walk through the door. The guest house will offer something the larger hotels in Cardiff cannot, a homely, friendly atmosphere where the guests have the opportunity to relaxed and unwind.
The name of the establishment "Cartref" is the welsh word for home and seemed to suit the aim of the business perfectly and work well in Wales capital city.
Desk research was conducted to understand what information was readily available of the subject area and field research in the form of a questionnaire was conducted. The questionnaire given to one hundred people enquiring about accommodation at the Welsh Tourist Office and gave invaluable research into the wants and needs of potential customers. A SWOT and PEST analysis highlighted the strengths and weaknesses of the internal and external environment.
In order to successfully cover all the aspects with a business set up, a business plan was devised to demonstrate the feasibility of the guest house. Within the business plan financial forecasts i.e. cash flow statements and profit and loss account, legal obligations and business formats were completed.
Description
BA (Hons) Hospitality Management
Collections
Related items
Showing items related by title, author, subject and abstract.
-
Satisfaction, value and intention to return in hotels
Worsfold, Kate; Fisher, Ron; McPhail, Ruth; Francis, Mark; Thomas, Andrew J. (Emerald, 2016-11-14)Purpose – This research investigates employee and guest satisfaction, guests’ perceptions of value and their intention to return. Considered are: hotel workers’ job satisfaction, how job satisfaction impacts on guests’ ... -
Comparison of Methodology for the Identification of Foetal Cells in Kleihauer Testing
Bowen, Natalie (University of Wales Institute Cardiff, 2012)Introduction Fetomaternal Haemorrhage (FMH) occurs during pregnancy due to trauma or obstetric causes that lead to the transfer of foetal red cells into the maternal circulation.’1 FMH detection is an important aspect ... -
Business Plan in a Time of Crisis
Dikova, D Y (University of Wales, 2010)The tourism has long been turned into economic and social phenomenon in everyday life for millions of people. It involves not only their free time and movement, but also it takes an important role as a mediator between ...