The wedding gem: An investigation into the potential of a professional wedding consultancy in South Wales regions.

Abstract

This Enterprise Project focuses on the formation of a wedding planning business called 'The Wedding Gem' for the South Wales regions. The project comprises of a literature review, market study, business plan and an analysis. The aim of the project is to establish a professional wedding planning business as a feasible company. The objectives of the project are: to critically review available literature on business start ups and wedding planning; to undertake market research identifying a potential client base; to carry out competitor analysis recognising direct and indirect competition; construct a business plan incorporating all aspects of a business start up; and to evaluate the feasibility of the business idea. 'The Wedding Gem' will provide support and advice to couples getting married, offering services from hourly consultations to fuIl wedding management. The market research identifies that there is sufficient demand for a wedding planning business. The analysis carried out highlights the businesses strengths and also demonstrates that any weaknesses can be overcome. The conclusion of the project identifies that 'The Wedding Gem' will be successful in the market place due to existing demand and the expertise of the proprietor. The financial statements provided reveals the business is viable with good profit levels forecasted over a three year period.