Playing the field: An evaluation into the feasibility for an internet retailer of women's rugby clothing and equipment based in Somerset.
Edmonds, Alice Mary Elizabeth
Cardiff Metropolitan University
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This Enterprise Project details the process of creating an internet retailer of women's rugby clothing and equipment base in Somerset. The business a private limited company is to be called Playing the Field. The overall aim of this report is to complete an evaluation into the feasibility of starting up an internet retailing site which supplies rugby clothing, equipment and footwear which is specialised to the needs and shape of women. The project showed that all the idea does have potential although there are currently not enough suppliers who produce the stock required. A small profit would still be achieved in spite of this showing that there is a market for women's specific rugby clothing. The main objectives of the project were to complete a literature review which showed the current knowledge in setting up a small business and the popular trend of women's rugby. Also to undertake market research to show the potential of the proposed business, this section includes the results of the primary research which was conducted in the form of a questionnaire. The market research forms a major part of the project and includes secondary research and a competitor analysis. Another objective was to assess the financial and legal requirements for starting the proposed business and to complete a business plan, all of which are included in the following project with details on taxation, management and the business format.
BA (Hons) Events Management
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