Shaken not Stirred: An evaluation of the feasibility of setting up a mobile cocktail bar
Cardiff Metropolitan University
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The aim of this enterprise project was to research and evaluate the feasibility of setting up a mobile cocktail bar. The business is named 'Shaken not Stirred' and with a unique selling point, the bar will make any event a memorable experience. The investigation involved: • The reasons behind choosing the proposed business venture; • Questionnaires. This confirmed that there is a target market for the business. • Reading literature with regards to setting up a business, the bar industry, drinking trends and patterns for cocktails and non-alcoholic drinks and themed nights. This gave the researcher better knowledge and understanding of the business set up and industry being entered into. • A business plan was produced which included financial forecasts for the first three years of existence, these were broken down into cash flow statements, profit and loss accounts and balance sheets. • An analysis of the whole project was then carried out, which led to the conclusion of the enterprise project and recommendations were made by the researcher. The researcher is confident that 'Shaken not Stirred' has a unique selling point by offering ‘flair bartending', cocktails and non-alcoholic cocktails and offering a range of themes if appropriate to the event; therefore attracting people to hire the bar out to make any event a memorable one.
BA (Hons) Event Management
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