• English
    • Welsh
  • English 
    • English
    • Welsh
  • Login
Search DSpace:
  • Home
  • Research at Cardiff Met
  • Library Services
  • Contact Us
View item 
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Shaken not Stirred: An evaluation of the feasibility of setting up a mobile cocktail bar

Thumbnail
View/open
Dissertation (4.954Mb)
Author
Pearse, Carolyn
Date
2007
Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item record
Abstract
The aim of this enterprise project was to research and evaluate the feasibility of setting up a mobile cocktail bar. The business is named 'Shaken not Stirred' and with a unique selling point, the bar will make any event a memorable experience. The investigation involved: • The reasons behind choosing the proposed business venture; • Questionnaires. This confirmed that there is a target market for the business. • Reading literature with regards to setting up a business, the bar industry, drinking trends and patterns for cocktails and non-alcoholic drinks and themed nights. This gave the researcher better knowledge and understanding of the business set up and industry being entered into. • A business plan was produced which included financial forecasts for the first three years of existence, these were broken down into cash flow statements, profit and loss accounts and balance sheets. • An analysis of the whole project was then carried out, which led to the conclusion of the enterprise project and recommendations were made by the researcher. The researcher is confident that 'Shaken not Stirred' has a unique selling point by offering ‘flair bartending', cocktails and non-alcoholic cocktails and offering a range of themes if appropriate to the event; therefore attracting people to hire the bar out to make any event a memorable one.
URI
http://hdl.handle.net/10369/5556
Description
BA (Hons) Event Management
Collections
  • Undergraduate Degrees (Management) [568]

Related items

Showing items related by title, author, subject and abstract.

  • Thumbnail

    The Apple Room: An evaluation for a business enterprise in developing a cocktail lounge in the Cathays area of Cardiff 

    Rainey, Catherine (Cardiff Metropolitan University, 2009)
    The cocktail culture originated from the United States of America in the 19th century, however, the precise origin and source of the name is unknown (Drink Focus 2009). The era of the cocktail began in illegal bars where ...
  • Thumbnail

    UBC-Nepal expedition: The use of oral antioxidants does not alter cerebrovascular function at sea-level or high-altitude 

    Hansen, Alex B.; Hoiland, Ryland L.; Lewis, Nia C. S.; Tymko, Michael M.; Tremblay, Joshua C.; Stembridge, Mike; Nowak-Fluck, Daniela; Carter, Howard H.; Bailey, Damian M.; Ainslie, Philip (Wiley, 2018-02-10)
    Hypoxia is associated with an increased systemic and cerebral formation of free radicals and associated reactants that may be linked to impaired cerebral vascular function a neurological sequela. To what extent oral ...
  • Thumbnail

    Genome-Wide Identification of Myxobacterial Predation Genes and Demonstration of Formaldehyde Secretion as a Potentially Predation-Resistant Trait of Pseudomonas aeruginosa 

    Sutton, Daryn; Livingstone, Paul; Furness, Eleanor; Swain, Martin; Whitworth, David (Frontiers Media, 2019-11-13)
    Despite widespread use in human biology, genome-wide association studies (GWAS) of bacteria are few and have, to date, focused primarily on pathogens. Myxobacteria are predatory microbes with large patchwork genomes, with ...

Browse

DSpace at Cardiff MetCommunities & CollectionsBy issue dateAuthorsTitlesSubjectsThis collectionBy issue dateAuthorsTitlesSubjects

My Account

Login

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

DSpace software copyright © 2002-2015  DuraSpace
Contact us | Send feedback | Administrator