An investigation into the feasibility for a hairdressing salon opening out of hours hence focussing on consumers leisure time and money in Cardiff City Centre.
McGee, Elizabeth Ann
Cardiff Metropolitan University
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The Enterprise follows the processes involved in the research and developed with an encapsulating business proposal for the idea of H. E. A.T hair salon with slogan 'Revive your hair' described more precisely within each section of this Enterprise. In preparation for H.E.A.T. a variety of research has been undertaken. The research undertaken covers the areas surrounding the business using area demographics. Including Primary and secondary with a mixture of quantitative and qualitative research to identify the target market. The research used to structure this business plan intends to create tremendous awareness of the business, informing people about the special opening offers to initiate a good client base. This incorporates all aspects that will be necessary to build the image of the products and business as a whole. This investigation concludes that this business idea would indeed be both successful and significantly profitable.
BA (Hons) Leisure and Sports Management
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